Related Keywords: handloom industry, MahaKhadi Yatra, Maharashtra state government, Maharashtra State Khadi and Village Industries Board
In an initiative of the Maharashtra State government to make the specific handloom industry a peoples’ movement once again and encourage the sector through new marketing tactics, the Maharashtra State Khadi and Village Industries Board (MSKVIB) has rebranded khadi as ‘MahaKhadi’ to A ‘MahaKhadi Yatra’.
MSKVIB deputy CEO Bipin Jagtap said that rebranding seemed to be the perfect solution to attract youngsters and take khadi products to the international market.
