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Related Keywords: across organized retail stores, ethnic brand, Grasim Industries, its own apparel range, Jaya Shree Textiles, Linen Club, Linen club studio, offering fabric, part of the Aditya Birla Group, plan to launch, pure linen fabric market in India, shares about 70 percent, supplier of linen to many domestic players, suppliers to major international brands

Jaya Shree Textiles, a part of the Aditya Birla Group company Grasim Industries, offering fabric for Linen Club, an ethnic brand and shares about 70 percent of the pure linen fabric market in India and is said to be suppliers to major international brands such as Marks and Spencer, H&M and so on. It is also a supplier (of linen) to many domestic players is planning to launch its own apparel range across organized retail stores called “Linen Club Studio”.

Related Keywords: adding around hundred and fifty six stores, aims to expand its Linen Club stores retail chain, Amid rising demand for the linen fabric, an Aditya Birla Group company, hift in trend from formals to casual and comfort, hundred and forty four Linen Club stores operational in India, Jaya Shree Textiles, total count to three hundred next three years

Jaya Shree Textiles, an Aditya Birla Group company, aims to expand its Linen Club stores to its retail chain by adding around 156 stores taking the total count to 300 by 2020. For each Linen Club stores it would be investing about Rs60 lakh to Rs70 lakh with an area ranging from 1,200 sq ft to 1,500 sq ft. At present, Jaya Shree has 144 Linen Club stores operational in the country.

Related Keywords: Aditya Birla, eco-friendly traditional product, European market, handloom, Jaya Shree Textiles, Kalamakari art, Kalamkari export houses, linen fabric, weavers of Pedana, WSC

Jaya Shree Textiles (JST) of Aditya Birla Nuvo Limited, Kolkata, in collaboration with the Union government’s Weavers’ Service Centre (WSC), Vijayawada, to promote Kalamakari art on linen fabric.

According to the promotional plan of the business and the Kalamkari art, the JST, a leading player in linen and wood segment of the global textiles, will supply linen yarn to Pedana weavers, who will weave it into a cloth. This will provide better income source to the handloom weavers.