Related Keywords: Aditya Birla, eco-friendly traditional product, European market, handloom, Jaya Shree Textiles, Kalamakari art, Kalamkari export houses, linen fabric, weavers of Pedana, WSC
Jaya Shree Textiles (JST) of Aditya Birla Nuvo Limited, Kolkata, in collaboration with the Union government’s Weavers’ Service Centre (WSC), Vijayawada, to promote Kalamakari art on linen fabric.
According to the promotional plan of the business and the Kalamkari art, the JST, a leading player in linen and wood segment of the global textiles, will supply linen yarn to Pedana weavers, who will weave it into a cloth. This will provide better income source to the handloom weavers.
