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Grasim Industries, an Aditya Birla Group company, has entered into definitive agreement for divesting its total investment in Grasim Bhiwani Textiles ( GBTL) to Rajendra Synthetics Private Limited, part of Mumbai based Donear Group.

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Grasim Bhiwani Textiles Ltd., a subsidiary of Grasim Industries Ltd. and a part of the Aditya Birla Group, understanding the growing needs of the rapidly evolving consumer of Tier2 and 3 markets launches its autumn/winter Ready-to-Wear Collection 2015.

Grasims AW15 collection is a timeless craft combined with modern sensibility, skillfully presented in an array of exquisite materials and colors to create an offering designed for the fashion-forward consumer. said Narendra Kumar Ahmed, Brand Advisor for Grasim.

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Grasim Bhiwani Textiles, a subsidiary of Grasim Industries understanding the growing needs of the rapidly evolving consumer of Tier 2 & 3 markets, Grasim has unveiled its refreshing Spring Summer ready-to-wear collection 2015 a range of superior quality readymade garments which are fashionable yet affordable.

Related Keywords: Adtiya Birla Group, e-commerce portal, Grasim Bhiwani Textiles, Grasim brand retail stores, Grasim targeting tier II & tier III cities, men's apparels Amazon

Grasim, the men's lifestyle brand of the Adtiya Birla Group, plans to open a total of 50 outlets by 2016 from the present tally of 12 retail stores. To drive its future expansion growth the company would be targeting tier II and tier III cities.

Grasim Bhiwani Textiles brand manager and vice president Abhijit Ganguly informed that almost 80 percent of their stores would come up in smaller towns.

They would be now focusing on Central India, particularly Uttar Pradesh, Madhya Pradesh, Bihar and Jharkhand.