Related Keywords: Adtiya Birla Group, e-commerce portal, Grasim Bhiwani Textiles, Grasim brand retail stores, Grasim targeting tier II & tier III cities, men's apparels Amazon
Grasim, the men's lifestyle brand of the Adtiya Birla Group, plans to open a total of 50 outlets by 2016 from the present tally of 12 retail stores. To drive its future expansion growth the company would be targeting tier II and tier III cities.
Grasim Bhiwani Textiles brand manager and vice president Abhijit Ganguly informed that almost 80 percent of their stores would come up in smaller towns.
They would be now focusing on Central India, particularly Uttar Pradesh, Madhya Pradesh, Bihar and Jharkhand.
