Related Keywords: biodegradable fibre with characteristics similar to cotton, global economy, Grasim Industries, maintain top position in the market, meet the rising demand for fibre, move people away from cotton, plans to produce fourth generation fabric, preparing three pronged strategy, textile maker of Aditya Birla Group, to speciality fibre, viscose, VSF
Grasim Industries, textile maker of Aditya Birla Group to maintain its top position in the market as well as fight volatility in the global economy is preparing a three-pronged strategy. The Kumar Mangalam Birla-owned Grasim the largest producer of VSF — a man-made, biodegradable fibre with characteristics similar to cotton — in the world with a 16% market share globally, and 90% in the domestic terrain.
