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Related Keywords: booming demand from domestic consumers, capacity addition, domestic home furnishing market, exploit by first upgrading, foresee a good demand in the business, GHCL, Home furnishings major, home textiles operations, plans to solidify presence, produces cotton and blended yarns, spinning mill in Madurai, venture into the retail space

GHCL, Home furnishings major plans to solidify its presence in the domestic home furnishing market by capacity addition. GHCL plans to exploit this by first upgrading its spinning mill in Madurai, Tamil Nadu, which can produce yarn. With a total installed capacity of 175,000 spindles and 3,320 rotors, it produces cotton and blended yarns.

The company is banking on this to boost the processing capacity at its Vapi (Gujarat)-based home textiles operations from 36 million metres per year to 48 million metres per year, R S Jalan, managing director said.

Related Keywords: begun market feasibility study, earlier faced debacles, GHCL, home decor and lifestyle products, home textile player, launch by early to mid next fiscal, own brand, plans to foray into retail, previous premium made ups brand Rosebys, UK brand

GHCL, home textiles player is planning to foray into retail again with its own brand and plans to launch the brand by early to mid next fiscal. It has begun market feasibility study for the same as it had faced a debacle of its previous premium made-ups brand Rosebys.

R S Jalan, managing director of GHCL said that they have plans in place to gradually build their own brands in the domestic market; thereby creating a niche place for GHCL products.

Related Keywords: Celliant sheet, front-end retail, GHCL, home textile company, innovative made-ups, performance sheet, spinning, USDA approval, weaving

GHCL Ltd. is world’s first fully integrated home textiles company, having operations starting from spinning, weaving to front-end retail on a global scale. In an effort to revive its home textile business is introducing innovative made-ups such as performance sheets and Celliant sheets.
 
The various innovative products offer benefits such as wrinkle free properties, medical properties that supplies energy back to body when asleep and properties that make sheets softer after each wash.