The Dutch fashion brand has joined forces with the Swiss chemical company Archroma on the creation of a sustainable new fall collection dubbed ‘Dyed By Nature'.
G-Star Raw, denim brand continuing its efforts to shape a new future for the fabric with the development of the first-ever pair of Cradle to Cradle (C2C) Gold level certified pair of jeans. The collection is collaboration with Archroma, a global textile industry leader specializing in earth-friendly color and dyeing processes, which also helped Patagonia develop its sustainable denim collection.
India’s largest international luxury conglomerate Genesis Luxury has redefined fashion retailing with innovative strategies that transcend borders has tied up with Dutch clothing brand G-Star RAW, popular for its denim-wear for distribution and marketing deal for the Indian market.
Genesis plans to open 30 points of sale for G-Star in the next five years. G-Star, established in Amsterdam in 1989 has more than 6,500 points of sale across the world.
