Related Keywords: Australian wool innovation, effectiveness of levy-funded marketing, Hong Kong, manufacture wool and wool blended yarns, marketing subsidiary, set ambitious target to absorb three percent, Thirty Australian woolgrowers, toured Vietnam, Vietnam textile export market, within four years, witness growth in use of wool, Woolmark Company
With more than 30 Australian woolgrowers toured Vietnam and Hong Kong this month to witness the growth in the use of wool and to hear about the effectiveness of their levy-funded marketing. Australian Wool Innovation’s marketing subsidiary The Woolmark Company has set an ambitious target to absorb three percent of Vietnam’s $27 billion textile export market within four years.
As the 2014-15 financial year saw the Vietnamese textile market acquire 800,000 kilograms of Australian wool - predominantly via early stage processing mills in China.
