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Related Keywords: Australian wool innovation, effectiveness of levy-funded marketing, Hong Kong, manufacture wool and wool blended yarns, marketing subsidiary, set ambitious target to absorb three percent, Thirty Australian woolgrowers, toured Vietnam, Vietnam textile export market, within four years, witness growth in use of wool, Woolmark Company

With more than 30 Australian woolgrowers toured Vietnam and Hong Kong this month to witness the growth in the use of wool and to hear about the effectiveness of their levy-funded marketing. Australian Wool Innovation’s marketing subsidiary The Woolmark Company has set an ambitious target to absorb three percent of Vietnam’s $27 billion textile export market within four years.

As the 2014-15 financial year saw the Vietnamese textile market acquire 800,000 kilograms of Australian wool - predominantly via early stage processing mills in China.

Related Keywords: Australian wool, Australian wool innovation, fastest growing exporters of textile products, identifying Vietnam, knitting sector, merino wool garment, produce wool yarns from Australian wool, selling greasy wool, set up new wool supply chain, Vietnam wool manufacturing industry

AUSTRALIAN Wool Innovation identifying Vietnam as one of the fastest growing exporters of textile products, to set up a new wool supply chain and get a step closer to its ultimate goal of selling greasy wool to Vietnam's fledgling wool manufacturing industry.

Related Keywords: Australian wool clip, Australian wool innovation, Gucci, luxury brand, wool grower, wool price, Woolmark, Zegna brand

Australian Wool Innovation (AWI) at its last annual general meeting had announced that the Australian wool clip had increased in value by $800 million in five years. Yet wool growers are struggling to make ends meet.

As the wool price continues to fluctuate at narrow profit levels and the bleeding of producers to other enterprises such as prime lambs continues.