Related Keywords: Cooptex, dothi day, handloom industry
Cooptex, the state handloom weaver's cooperative society had declared Friday as Veshti Day with the idea for promoting the handloom industry, prompting all male employees in government offices to go to work in traditional attire consisting of the white shirt and veshti.
Cooptex officials said that they were encouraged by the tremendous response they received from the public. The sales in the past one week is double that of the previous year, said G Rajasekaran, regional manager, Cooptex, Coimbatore.
