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Elevate Textiles appoints new president and CEO

Related Keywords: brand business, CEO, craftsmanship, drive growth, Elevate Textiles, fabric, global footprint, president, sustainability, thread, thread solutions

Launched earlier this year, Elevate Textiles has appointed its first president and CEO to lead its multi-brand business.

Elevate Textiles, a fabric and thread solutions source focused on innovation, sustainability and craftsmanship, was born out of the integration of American & Efird (A&E) and International Textile Group under the leadership of Platinum Equity.

William Morris collection by H&M

Related Keywords: animal prints, block printing techniques. innovative print designs, coats and trousers, craftsmanship, dress and blouses, fashion debuts, fashion-forward designs, H&M, jackets, Morris & Co prints

H&M design director Pernilla Wohlfahrt expressed that, When we started looking into the archive we decided to use some of the older prints. We wanted to use the theme of flowers together with animal prints, to break it up. It was extremely inspiring but at the same time a challenge to choose from these already unique and loved prints from the archives – we selected what we thought would work with our aesthetics for the season.

Novita yarns introduced in UK

Related Keywords: craftsmanship, Finnish lifestyle, John Lewis, knitters, knitting culture, Knitting socks, Novita yarns, NovitaKnits, yarn manufacturing

The NovitaKnits online community has more than 100,000 members all around the world. There, old and new knitters find new friends, tutorials, patterns and designs. Yrjö-Koskinen said that, “NovitaKnits develops the knitting culture. The UK has rich traditions of knitting culture and yarn manufacturing. My great grandfather Ernst Gylfe went to England already 90 years ago to learn the craftmanship.”

Sri Lankan handlooms set to flourish again

Related Keywords: colour combination, craftsmanship, handed down from generations, handloom manufacturing holds strong, handloom products passes down diversity, Individual and innovative designs, ingenuity in their designs and technologies, patterns, Sri Lankan handloom runs through rich heritage and cultural diversity, traditions of weaving, uniqueness

Sri Lankan handloom runs through 3000 years of history, rich heritage and cultural diversity, even today its handloom products passes down diversity, uniqueness and ingenuity in their designs and technologies. The traditions of weaving and handloom manufacturing still holds strong among the Sri Lankan handloom weavers who still stand faithful to the age-old designs of weaving that have been handed down through generations.

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