Related Keywords: animal prints, block printing techniques. innovative print designs, coats and trousers, craftsmanship, dress and blouses, fashion debuts, fashion-forward designs, H&M, jackets, Morris & Co prints
H&M design director Pernilla Wohlfahrt expressed that, When we started looking into the archive we decided to use some of the older prints. We wanted to use the theme of flowers together with animal prints, to break it up. It was extremely inspiring but at the same time a challenge to choose from these already unique and loved prints from the archives – we selected what we thought would work with our aesthetics for the season.
