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Related Keywords: awarded the US Department of Agriculture, Birla Spunshades, business strategy, certified biobased product label, dope dyed fibres, flagship company of Aditya Birla Group, Grasim Industries Ltd, reached another milestone, reduce environmental pollution, strengthening belief that Sustainability is at the core, sustainability journey, USDA

Grasim Industries Ltd, a flagship company of Aditya Birla Group, has reached another milestone in their Sustainability Journey and strengthening their belief that Sustainability is at the core of their business strategy having awarded the US Department of Agriculture (USDA) certified biobased product label for its dope dyed fibres—Birla Spunshades.

Third-party verification for a product’s biobased content is administered through the USDA BioPreferred Program. One of the goals of the BioPreferred Program is to increase the development, purchase and use of biobased products.

Related Keywords: Abof product to target audience, Adity Birla Group, business strategy, ecommerce in fashion sector, estimated to grow to USD fifteen billion in five years, revenue target, signaling major change

Aditya Birla Group, India’s leading conglomerate that has significant presence in textile, cement, aluminum and fertilizers, have over the years forayed into sunshine industries like telecom, software and BPO is signaling a major change in Aditya Birla Group’s business strategy towards e-commerce. Now, the $40 billion group is eyeing e-commerce in fashion sector.