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Related Keywords: America, apparel, cotton, DTC, fibers, Garments, manufacturer, purchasing, supply chain

Getting consumers to take a leap of faith on a direct-to-consumer product is no small feat. Without that hands-on retail experience, how do you convince a shopper that your seams are as strong and your fabric as soft as you’re promising?

Throw in the challenge new brands face building a reputation from scratch, and DTC aren’t left with a wide margin of error. Because of this, some are turning to premium branded fibers as a way to assure consumers that they’re indeed getting what they pay for, every time.

Related Keywords: America, cotton, farmers, innovaters, research, scientists, sustainable, sustainably, US, Wrangler

Global jeans brand Wrangler has started its new The Wrangler Rooted Collection, a limited edition premium jeans capsule meant to support US sustainably grown cotton in five Southern states. Each piece–the Alabama Jean, the Georgia Jean, the North Carolina Jean, the Tennessee Jean and the Texas Jean–uses fabrics made with cotton grown, milled, then cut and sewn in the United States and treated with a unique wash, as well as trim and patch details featuring the state’s silhouette and other embellishments.

Related Keywords: advertising, America, ban, clothing, consumers, flag, Nike, The Doneger Group, United States

Although Nike has recalled its “Betsy Ross” American flag sneakers, shoppers looking for flag-adorned clothing in stores will have plenty of other options, even though the popular trend is technically illegal.

Nike had intended to release a pair of Air Max 1 Quick Strike sneakers for the Fourth of July that featured a 13-star flag, commonly linked to Philadelphia seamstress Betsy Ross, but said Tuesday it halted distribution ”... based on concerns that it could unintentionally offend and detract from the nation’s patriotic holiday.”

Related Keywords: America, and Vietnam, Auriga Polymers Inc, filed by DAK Americas LLC, filed countervailing duty petitions, fine denier polyester staple fiber, fine denier PSF, from China, from china and India, India, Korea, Nan Ya Plastics Corporation, Petition for antidumping, Taiwan

Petition for antidumping (AD) on fine denier polyester staple fiber (fine denier PSF) from China, India, Korea, Taiwan, and Vietnam has been filed by DAK Americas LLC; Nan Ya Plastics Corporation, America; and Auriga Polymers Inc. They have also filed countervailing duty (CVD) petitions on fine denier PSF from China and India.

Related Keywords: after taking office in January, America, deal without the US, had not ratified the pact, Japan to spearhead argument, largest Trans Pacific Parternship economy, moved to withdraw, President Donald Trump, proposal has drawn varying levels of enthusiasm, ten other countries, torch passed to Japan

America, the largest Trans-Pacific Parternship (TPP) economy had not ratified the pact before President Donald Trump moved to withdraw after taking office in January. The torch thus passed to Japan, whose proposal has drawn varying levels of enthusiasm from the 10 other countries.

The chief Japanese negotiator for the TPP, Keiichi Katakami, met on Monday with counterparts from Australia, New Zealand and Canada to tell them that Japan would spearhead the argument for a deal without the U.S.