Related Keywords: America, apparel, cotton, DTC, fibers, Garments, manufacturer, purchasing, supply chain
Getting consumers to take a leap of faith on a direct-to-consumer product is no small feat. Without that hands-on retail experience, how do you convince a shopper that your seams are as strong and your fabric as soft as you’re promising?
Throw in the challenge new brands face building a reputation from scratch, and DTC aren’t left with a wide margin of error. Because of this, some are turning to premium branded fibers as a way to assure consumers that they’re indeed getting what they pay for, every time.
