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The “lawn season” is about to begin. Lawn is the name Pakistanis use to refer to the brightly coloured cotton fabric sold in stitched and unstitched form in a myriad of hues to an eager set of buyers who will sometimes go to great lengths to get their favourite suit pieces. More than a hundred fashion houses, big and small are getting ready to unveil their summer collections of “lawn” to an eager clientele ranging from housewives and working women, to teenagers and schoolgirls. Every year the competition gets more intense and the demand for the product rises correspondingly.
