Related Keywords: brrr, clothes, cool, fabrics, Intertek, nylon, Omax, polyester, Taiwan, technology, Textile, yarn
Cool is a science. And this is about textile technology, not fashion.
Although clothes make from brrr° yarn may look good, the cool factor is in the company's Triple Chill Effect, according to a company rep.
The newest news from the Atlanta, Georgia, startup is test data from an independent lab that shows brrr°'s technology can keep people cooler and more comfortable in everyday activities. As The Fonz would say, "Aaaay!"