Related Keywords: cloathing, fashion, Garments, Hush, Missguided, oversupply, PrettyLittleThing, Sales, sustainability, technology, UK, US, women
PrettyLittleThing and Missguided have hit the big time selling £5 dresses and £1 bikinis to the youth market but another online British brand, Hush, is expanding rapidly in a backlash against fast fashion.
Sales at London-based Hush, which is run by a husband and wife team, jumped 35% last year to more than £40m as its jumpsuits and dresses found an audience among women aged 35 to 45 who, it says, “like fashion but are not a slave to it”.
