Related Keywords: consumpation, denim, econyl, fabrics, recycling, save, sustainable, Volcom, waste, water
Volcom, a modern lifestyle brand that represents the creative spirit of youth culture, has announced the worldwide launch of Water Aware, a denim collection for men’s, women’s and kids. A significant milestone in Volcom's journey to sustainability, Water Aware features a reformulated, water-saving wash and finishing process in the production of denim resulting in an average savings of 13 litres of water per jean.
