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The trade show opens lucrative opportunities for the weavers, some of whom have been contracted to supply materials to prominent fashion designers, bag manufacturers, and gift and novelty shops. Beatriz Accessories -Members of the younger generation are also enticed to stay and engage in the old tradition of weaving. Finally, a cultural heritage is saved from extinction and the economies of these communities are given a tremendous boost. The event is sponsored by the Ayala Group and Philippine Airlines.
