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Target aims for viscose textile transparency

Related Keywords: ASOS, brands and apparel industry stakeholders, dozen partner brands including Esprit, endangered forest fibre, Gap, H&M, Mass market retailer Target, tree-sourced cellulose and away from traditional synthetic fibres, viscose apparel garment supply chains, viscose textile supply chain, Zalando and C&A China

Mass market retailer Target has today joined over 170 brands and apparel industry stakeholders by committing to the CanopyStyle initiative in a bid to ensure the use of ancient and endangered forest fibre is not found in its own viscose textile supply chain.

Target says it will “pursue, with a goal of achieving by (end of) 2020, viscose apparel garment supply chains that are free of ancient and endangered forests, endangered species and controversial sources.”

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