Related Keywords: app, apparel, clothing, fashion, fast fashion, India, rental fashion, sustainable, technology, United Kingdom
Brits purchase more clothing than any other European country, spending £2.7 billion ($3.5 billion) on fashion that they only wear once.
The founder of a fashion technology company called By Rotation is hoping to change consumer habits, and help the planet to boot.
U.K.-based, India-born and Singapore-raised Eshita Kabra came up with the idea when she was planning her honeymoon.
