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James Carnahan, Head of Sustainability at Archroma said that, “At Archroma we continuously challenge the status quo in the deep belief that we can make our industry sustainable - but we cannot do it alone. Without forward-thinking manufacturers such as Absolute Denim to consciously adopt these eco-advanced innovations in their daily production, like our aniline-free Denisol Pure Indigo, we will not be able to move this industry forward on our resource-constrained world we live in.