Related Keywords: brand Liva, business development, Grasim Industries, next fiscal, plans to invest, product development, promoting garments made of VSF, research and development, traget retail customers, usage and awareness on VSF is limited, Viscose staple fibre, VSF catching up among domestic processors
Grasim Industries, a flagship company of the Aditya Birla Group plans to invest around Rs 150 crore for product development, R&D and business development in the next fiscal for its viscose staple fibre (VSF) brand Liva launched earlier this year to target retail customers, as the usage of viscose staple fibre (VSF) is already catching up among domestic processors with VSF-made winter collection expected to go up from 20 lakh garments this year to about 50 lakh garments next winter season, said Grasim Industries Managing Director KK Maheshwari .
