Related Keywords: exhibition and craft fair, Government of Odisha, Handloom Mark, Handlooms, original handllom, Textiles and Handicraft department, unique brand image, Weaving sector
In a bid to create awareness about benefits of the Handloom Mark, a unique brand image for original handloom goods, the Handlooms, Textiles and Handicrafts Department has decided to make it compulsory to adopt Handloom Mark for weaving sector.
The exhibitions and craft fairs hosted by the Development Commissioner (Handlooms), Ministry of Textiles, and Government of Odisha will not allow weavers and primary weaver societies to participate in such event unless they take on the Handloom Mark scheme for their hand woven products.