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Related Keywords: Cooptex, designer saris, e-commerce major, join hands with Flipkart, kurtis, larger customer base, linenware, new generation, online shopping firm, organic salwar, organic saris, readymade shirts, silk shirts and dhotis, soft silk saris, to sign MoU

Tamil Nadu Handloom Development Corporation, popularly known as Co-optex in a bid to take its finest products to a larger numbers of customers across the globe is all set to sign a Memorandum of Understanding with 8-year-old Flipkart, an e-commerce major.

T.N. Venkatesh, Managing Director, Co-optex, on Saturday after inaugurating the renovated ‘Gandhimathi Co-optex Showroom’ at Tirunelveli Junction said that they plan to sign the MoU with Flipkart on May 15 with the objective of taking their products to a larger customer base through this online shopping firm.

Related Keywords: awarded right to weave and sell, engaged in creating, Fashion designer, GI tagged Kovai Kora cotton saris, operating loom, rather than Kora silk, soft silk saris, struggle to find buyers for Kora, Weavers of Thiruvallur

More than 80 percent of the residents of Thiruvallur located near Alangombu and Sirumugai a 40km from Coimbatore are weavers operating the loom engaged in creating colourful designs on soft silk saris adorned by millions of Indian rather than Kora silk. Even though Alangombu and Sirumugai host a majority of the 82 handloom cooperative societies awarded the right to weave and sell the GI tagged Kovai Kora cotton saris.