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Related Keywords: Confederation of Indian Textile Industry, cotton, Ethopia, export, India, KPR Export Plc., polycot, SITA

Melat and Rahel, both 24 years of age, completed their studies last year in the east African country of Ethiopia and landed their first job in an Indian textile company. They are among the 700-odd young men and women employed at KPR Export Plc. at Makelle, Ethiopia. They were trained at KPR’s Coimbatore manufacturing plant.

Related Keywords: business process outsourcing, cotton, east African countries, five years project, for export, improve competitiveness, International Trade Centre, linkage with Indian companies, meet Indian market demand, produce high-quality products, project targets priority sectors, SITA, textiles and apparel, United Nations, World Trade Organization

The World Trade Organization and the United Nations mandated the International Trade Centre (ITC) to design and implement a five years projects called Supporting Indian Trade and Investment for Africa (SITA) to improve competitiveness of five east African countries through linkages with Indian companies.

The $20 million India-East Africa trade and investment improving projects, aims to boost business between the two sides on selected sectors.