Related Keywords: fabric and apparel design, Khadi Board, khadi industry, khadi stores, khadi-denim, KVIC, Mahatma Gandhi, rise in footfall, youth-centric design
KVIC and Khadi Board have launched new youth-centric designs and varieties which resulted in healthy rise in footfall at khadi stores. The khadi-promoting organisations and nodal bodies has also hosted season sale this October, commemorating the birth of Mahatma Gandhi on October 2.
They foresee rise in khadi sales growth by 10-15 percent this season sale. Though it began as an experiment but the new youth centric designs and varieties have clicked among the young consumers. The footfall is gradually rising, given the season sale in October