Related Keywords: digitally connected, IKEA, multiple-retail formats, offering shoppers an option to place online orders, real estate consulting firm Knight Frank India, retail giant, Swedish furniture retailer
And as it expands to more Indian cities, IKEA might make and exact copy it’s strategy of having smaller stores. In all, the company has outlined a plan to set up to 25 outlets across India over the next decade. But the Swedish furniture retailer has some unusual plans for the 20 million residents of Mumbai and its neighbourhood. IKEA will launch it’s small stores in city’s outskirts and an e-commerce service for what it believes is one of it’s most important markets in the country.
