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Related Keywords: Christmans Shopping, clothing, online fashion giants, online retailers

The biggest number of deals are on clothing, with shoppers already flocking to major high street players like Laura Ashley and House of Fraser to cash in on the sales that have already started, and on Friday afternoon, over half (52.5 percent) of all online clothing was discounted compared 45 percent last year. The early deals are promising more money off too, with the average discount on clothing coming in at 39 percent off today compared to a 35 percent discount on 21 December 2017.

Related Keywords: (APCO), Amazon, Andhra govt, Andhra Pradesh State Handloom Weavers Cooperative Society Ltd., Flipkart, handloom, online platform, online retailers, Snapdeal

The Union Government which is keen to promote cotton fibre and handloom products is lent a helping hand by the online retailers viz. Flipkart,Amazon,Snapdeal.

The Andhra Pradesh Government is holding discussions with these plugged-in retailers to sell handloom products on their website.

This will help in introducing an online platform to the workmanship of the handloom weavers as well as recognition to the ancient tradition, which is one of the prime reasons of the Union Government backing these weavers.