Related Keywords: a digital specialist, design and customize attire, develop e-commerce venture, Gautam Singhania, men textile and apparel maker, mobile app, Raymond, RaymondNext.com, Vijay Basrur
Raymond, the 89-year-old men's textile and apparel maker, would be investing Rs 20 crore to develop the e-commerce venture and has put in place a separate team. It is also coming up with a full-fledged virtual platform that will include mobile apps.
For this initiative, Raymond's flamboyant chairman Gautam Singhania has brought on board Vijay Basrur, a digital specialist who has had stints with startups like Quikr and Bazee.com.
