Related Keywords: decided to totally exit from mass production, focus on premium segment, government has undertaken to train weavers, handloom fabric, looking to build its India Handloom Brand, Ministry of textile, remove distress among underpaid weavers, upgrade their skills for high-end handloom fabrics
Ministry of Textiles is looking to build on its India Handloom Brand (IHB) to remove the distress among the lakhs of underpaid weavers for which they has decided to totally exit from mass production of handloom fabric and focus on the premium segment, after fighting a losing battle with powerlooms in the mass segment for several years.
This move is paying off in not just improving the earnings of the weavers but also in terms of sales numbers of the IHB, whose perception has changed with better quality, competitive pricing and easy availability.
