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HRDC to register rich traditional textile designs of State

Related Keywords: aesthetic heritage, ASTEC, Design Registry of the country, handloom fabric, Handloom Research and Designing Centre, part of ethno-history, Patent Information Centre, provide protection from plagiarists, reflect rich cultural, register traditional textile designs, State’s Handloom Directorate, submitted proposal, Traditional designs of the State

The traditional designs of the State reflect the rich cultural and aesthetic heritage of its indigenous people. They also form a part of the ethno-history of this part of the globe with their intricacies and brilliance. To provide protection from plagiarists, the Handloom Research and Designing Centre (HRDC) have submitted proposal to the State’s Handloom Directorate to register the traditional textile designs of the State with the Design Registry of the country.

Textile Ministry seek to build on its India Handloom Brand

Related Keywords: decided to totally exit from mass production, focus on premium segment, government has undertaken to train weavers, handloom fabric, looking to build its India Handloom Brand, Ministry of textile, remove distress among underpaid weavers, upgrade their skills for high-end handloom fabrics

Ministry of Textiles is looking to build on its India Handloom Brand (IHB) to remove the distress among the lakhs of underpaid weavers for which they has decided to totally exit from mass production of handloom fabric and focus on the premium segment, after fighting a losing battle with powerlooms in the mass segment for several years.

This move is paying off in not just improving the earnings of the weavers but also in terms of sales numbers of the IHB, whose perception has changed with better quality, competitive pricing and easy availability.

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