Related Keywords: 100% Egyptian Cotton, Bureau Veritas, Cotton Egypt Association, cotton fibres, Dunelm, Egyptian Cotton as the ultimate luxury cotton brand, Egyptian Cotton goods, Egyptian Ministry of Agriculture, fabric, finished apparel, John Lewis, knitted, to identify the origin and source of the fibres, woven, yarns
Major retailers are backing the Cotton Egypt Association’s drive to rid the supply chain of falsely labelled Egyptian Cotton goods. John Lewis and Dunelm, have spoken in support of CEA’s new rigorous accreditation process and ability to DNA test products, and say they will continue to insist suppliers adhere to the new standard. Manufacturers who do not meet the new criteria will no longer be licensed to produce Egyptian Cotton products or use the trademarked logo, the association explains.
