Related Keywords: digital printing technologies, fabric and crafts, MyFabric, Sewing Studio
The launch is part of JoAnn’s initiative to enhance its branding, merchandising and service offerings. Last June, the company opened a concept store in Columbus, Ohio, that features cutting-edge technology, dedicated community and learning spaces, and custom services and support.
The addition of MyFabric aligns to the Concept Store’s expanded Sewing Studio, as well as its custom Sew & Go service.