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Wayne Honeycutt, president and chief executive of the Soil Health Institute, said that, “I’m grateful Wrangler has taken up this cause, because the potential to transform agricultural lands with soil health practices is tremendous.” He added that,”If farmers adopt these practices globally, we’ll have much greater resiliency in our food and fibre production. We’ll also have cleaner water and air, and we can draw carbon out of the air to regenerate our soils for current and future generations.”