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Related Keywords: Chinese silk industry, debuted Marc Rozier brand, France, international market, Marc Rozier, Patrick Bonnefond, silk company, silk scarf factory, Wensli Group

Wensli Group, silk company as part of its expansion plan into the international market has acquired Marc Rozier, a 120 year old silk scarf factory in France in 2013. The company marked a milestone of its internationalization on Friday in Hangzhou when it debuted its Marc Rozier brand.

Tu Hongyan, chairman of the group, said that the debut of Marc Rozier in China is a turning point for the Chinese silk industry.

The silk industry is a traditional industry in China and they are obliged to have the world recognize Chinese silk companies, she said.

Related Keywords: Chinese silk industry, Cocoon silk industry

Cocoon silk industry is a traditional specialty industry of China. Since recent years, along with rising production cost and sluggish market growth at home and abroad, prosperity of cocoon silk industry has gradually faded away. Fang Aiqing, Vice Minister of Ministry of Commerce, has decided to promote healthy development of cocoon silk industry, as cocoon silk is a livelihood oriented industry relates to ten millions peasant households and millions industrial workers.