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Applied DNA appoints Vice President of strategic sales

Related Keywords: fashion/textile industry, Global textile market, innovative solutions, international brands, sourcing for leading apparel brands, strategic sales direction, supply chain operations, textile ecosystem participants, textile vertical

Mr Buchen, together with MeiLin Wan, Vice President of Textile Sales, will lead the company’s sales efforts in its textile vertical. Mr Buchen will be responsible for the strategic sales direction, focusing on business development, key accounts, integrated value chain propositions and new customer relationships and partner development. He will also design and implement go-to-market strategies for new applications of Applied DNA’s CertainT platform in textiles.

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