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Amazon fashion not catching up with the trend

Related Keywords: Amazon, apparel, clothes, fashion, FoundItOnAmazon, socks, StyleSnap, undershirts

Amazon.com Inc has expended plenty of effort to become your go-to place to buy clothes, and it is clearly making inroads. In particular, it appears to be scoring in the category of basics such as undershirts and socks.

But the site still isn’t a great shopping experience for more fashion-oriented purchases — and it will need to be if it is to lure more marquee apparel brands and increase its market share.

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