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H&M dancing down the ages

Related Keywords: apparel, clothing retailer, environmental cost, fabric, fast fashion, future of fashion, Garments, growth, head of sustainability, organic cotton, polluting industries, Recycle, second-hand market, supply chains, Vintage garments

H&M will trial sales of second-hand and vintage clothes as it seeks to tap into consumers' growing concerns about the environmental cost of fast fashion, its head of sustainability said on Friday.

Anna Gedda told Reuters H&M would launch a pilot in Sweden for online sales of second-hand garments on the site of its & Other Stories brand, with the aim of extending the scheme to other markets and brands in years to come.

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