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"If someone really cared about buying ethically sourced, green clothes then they wouldn't shop at Boohoo," shopper Camilla tells the BBC on Oxford Street.
She is commenting on the fast fashion retailer's first recycled clothing range - made with reclaimed plastics - which was unveiled this week.
The 22-year-old's view is not surprising, given the millions of low cost, fast fashion clothes that Boohoo sells every year.