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Paul Sharp, head of sales at waxed cotton specialist British Millerain, said that the show had hit its stride this season and that sustainable cotton was a key talking point. Also, “It feels like the show has got bigger and better this season. Sometimes you have to wait a while before footfall really gets going, but this season we had people on the stand from 9am on the first day. People are definitely asking about sustainability and, for us, they have been particularly interested in BCI [Better Cotton Initiative] cotton.”
