Related Keywords: cotton, fabric, foam-dyed jeans, indigo dye to raw denim, Spanish fabric mill, supply chain, Wrangler
The first line of foam-dyed jeans will be Wrangler’s most current action to lessen that environmental impact and save precious resources. Among the brand’s demonstrated sustainability activities are the ongoing work in U.S. sustainable cotton and a commitment to reduce water usage by five billion liters by 2020. According to Royo, applying indigo dye to raw denim with foam instead of water will eliminate the need for the tens of millions of gallons of water typically consumed by conventional wet-dye systems.
