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This article is drawn from the Circular Weekly newsletter from GreenBiz, running Fridays. The apparel industry is quickly becoming a leader in circularity, from scaling innovative business models such as recommerce and clothing rental to developing textile recycling programs to incentivizing product take-back. Given the potential for brand-boosting (and undeniably compelling marketing narratives), it’s no surprise that many companies are beginning their foray into circularity with consumer-facing programs.
