Related Keywords: american consumer, cotton, Cotton Egypt Association, cotton goods, Egypt, fibers, retail, supply chain
COTTON Egypt Association, the organisation behind Egyptian Cotton™, has launched a further initiative to actively root out non-genuine goods from the supply chain.
The organization has begun naming and shaming manufacturers who fail their rigorous accreditation scheme through a new ‘Black List’ on their website.
They are also set to launch a worldwide task force of secret shoppers who will purchase products marked as Egyptian Cotton from retailers both instore and online, which will then be passed along for testing.
