Related Keywords: Arvind brands, Calvin Klein, DLF Promenade Delhi, innerwear outlets, joint venture, Pacific Mall Delhi, Phoenix MarketCity Pune, Select CITYWALK Delhi
Arvind Brands which bagged the exclusive rights to market Calvin Klein products in India in March last year. Seeing the category growing by 25-30 percent annually, Arvind Brand to take it up further is planning to open 25 Calvin Klein standalone innerwear outlets in three years .
Arvind Lifestyle Brands Managing Director J Suresh informed that the underwear category in India is pegged at USD 1.2 billion and they expect the segment to grow by 25-30 per cent for the next few years. Hence, the company plans to open 20-25 standalone Calvin Klein underwear outlets in three years
The company officially launched Calvin Klein's first innerwear outlet in Delhi last week.
Suresh said that Arvind Brands is targeting Rs 175 crore turnover this year from innerwear portfolio from all its brands put together. Apart from Calvin Klein, they also market innerwear of US Polo and US-based Hanes. Elaborating on new launches, Suresh said that they also plan to launch Calvin Klein's formal and casual wear portfolio in India by mid-2016.
Phillips-Van Heusen Corporation ( PVH Corp), which owns Calvin Klein, has been running a 51:49 joint venture -- Premium Garments Wholesale Trading -- in the country. Arvind Brands bought out Murjani family's 49 per cent stake in the JV in March last year.
The exclusive Calvin Klein Underwear stores that will be functional in April ’15 are Select CITYWALK Delhi, Pacific Mall Delhi, Phoenix MarketCity Pune and DLF Promenade Delhi.
