Related Keywords: British government, growing opportunities in Italian market, highest per capita purchasing power, launch retail campaign, retail and franchising opportunities, UK retailers, UK Trade and Investment, World Retail Congress
British government to take advantage of growing opportunities in Italy as its capital Milan has the second highest per capita purchasing power at €22,800 (£17,000) among European cities, second only to Paris, has launched a retail campaign to encourage British retailers to expand into Italian market.
