Related Keywords: aimed at enhancing product brand offerings, consumers, driving consumer demand, fibre producer to a business-to-business-to-consumer brand, increasing connections with customers, Lenzing Group, rebranding of its flagship Tencel brand, recent Premiere Vision, transforming from a business-to-business, unveiling new strategy
The Lenzing Group unveiling the new strategy at the recent Premiere Vision, said that the rebranding of its flagship Tencel brand is an important step in transforming from a business-to-business (B2B) fibre producer to a business-to-business-to-consumer (B2B2C) brand, aimed at enhancing product brand offerings, increasing connections with customers and consumers, and driving consumer demand.
