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Related Keywords: #HMxME, digital shopping experiences, fashion brand, fashion retailer, H&M, H&M mobile app, new e-commerce site and mobile application, SEMrush, shopper product reviews, style inspiration, Swedish retailer

The brand has also launched an 'inspiration gallery' on its website, showcasing pictures from fashion fans all over the world, who can submit their photos via social media, using the hashtag #HMxME with a new e-commerce site and mobile application, aimed specifically at its U.S. customers and equipped with visual search and other new capabilities, according to H&M.

Related Keywords: committed to collecting used clothes, develop required technologies, give them second life, H&M Foundation, HKRITA, into new fabrics and yarns, nonprofit arm, recycle blended textiles, Swedish retailer, teamed up with HongKong Research Institute of Textiles and Apparel

H&M Foundation, the Swedish retailer’s nonprofit arm which has committed to collecting used clothes in stores in an effort to keep them out of landfills and give them a second life has teamed up with the HongKong Research Institute of Textiles and Apparel (HKRITA) to develop the required technologies to recycle blended textiles into new fabrics and yarns.

The four-year partnership aims to create a commercially viable and scalable technology that can be licensed widely to ensure broad market access and maximum impact.